Tracking and measuring guest satisfaction allows businesses to understand their customers so they can continue to deliver satisfying guest experiences. This is crucial because research indicates that a huge percentage of guests stop visiting businesses because of a bad experience. A poor guest experience can lead to guests taking their business elsewhere. El Pollo Loco knows that it is not enough to simply send guest surveys and get feedback.
The company understands that it needs to monitor changes to know which guests are satisfied and which are unhappy and at risk of leaving. It costs significantly less to attract new guests than it does to retain existing ones. With more and more competition coming up, the company is using the El Pollo Loco Guest Satisfaction Survey to try and improve customer loyalty and attract new guests.
By ensuring its guests are happy, El Pollo Loco is putting itself in the best possible position to create happy advocates that will send it referrals. A drop in guest satisfaction levels is a key indicator that guests have a foot out the door and are looking at competitors. Guests defect to competitors based on unhappy experiences and perceived value. Businesses in the current marketplace must focus on offering outstanding guest experiences that are better than those offered by competitors. However, it is difficult to understand what guests/customers want without asking them. The easiest way to get this information is by conducting a guest satisfaction survey.
About El Pollo Loco
El Pollo Loco is a Mexican style restaurant chain headquartered in Costa Mesa, California. The chain’s services consist of take out and dine-in, with some restaurant locations offering a drive-through option. Currently, the company operates more than 400 company owned and franchised outlets in the US.
How to Take the El Pollo Loco Guest Satisfaction Survey
You will need:
- A valid El Pollo Loco restaurant receipt with a survey invitation
- A computer or mobile device with internet access
- A basic understanding of English or Spanish
- Visit eplfeedback.com.
- Choose your preferred language.
- Enter the store number and survey ID from your survey invitation to take the survey.
- Specify the date you visited the restaurant.
- Select the time of visit.
- Select the type of visit.
- Enter the check number as stated on your receipt.
- Enter the name of your cashier.
- Answer all questions candidly.
- Submit the survey.
- El Pollo Loco Website: http://elpolloloco.com/
Ready to do the El Pollo Loco Guest Satisfaction Survey, click “Start the Survey” button below.